SPOTR (pronounced "spotter") will be a native mobile app for iOS and Android smartphones and tablets. It connects gym-goers to fitness routines, tracks progress, syncs with wearable fitness trackers and prevents injury.

Currently fitness apps have very clunky ways for users to build workout routines by clicking through extremely long lists of potential exercises. SPOTR presents popular, pre-built routines from top trainers but also lets users build their own routines with help from a simple AI.


Russell Beaver (Business Lead)
Caitlin Nienhaus (UX Assistant)
Jake Dhalberg (Development)


SPOTR Omnigraffle Info Architecture
SPOTR Wireframe


SPOTR is my original concept. There are simply no good fitness tracking apps, let alone a great one. My longtime design partner Russell Beaver helped me with the Market Research. I wanted him to look at the same apps I did and give me his feedback. We wanted to make sure the market gap I saw was a real. 

Caitlin Nienhaus (my UX assistant) and I started by soliciting gym patrons with a simple In-person Survey. This helped us create a Research Participant Matrix which became a map for our larger, Contextual Research. We've interviewed over 40 different gym patrons, personal trainers and coaches at 6 different locations using 4 different interview scripts.

We collected some really great feedback. Through Synthesis, we've been able to distill the data down and expose Patterns of Behavior. From this we've built four Personas (Tamika, Jared, Ben and Penny) and have created Experience Maps for most of our MVP.

We're currently working on Wireframing all the screens featured in our Experience Maps. These are really proving their worth. My development partner Jake Dahlberg and I have been building out a Prototype using Xcode (sorry, still too early for viewing). After that we intend to "skin" the app, test the living hell out of it then work on cloning it over into Android.

Experience Map - Tamika


We'll be very focused on analytics after launch. Paying close attention to user sign-ups and the drop-off rate for each screen and micro-interaction in the "User Sign-up" and "Profile Completion" user flows.

We have participants from our initial research phase ready and willing to conduct a one-month Diary Study to give us some in-depth insight.

Analytics Flow Chart
SPOTR Personas


Learning happens at all stages of the UX process. During our contextual research sessions, users showed us that our original concept of using videos to show how to properly perform an exercise wasn't going to work. Users didn't want their music app being interrupted It distracted them from their workout by having to turn their music back on after a video played. It was such a recurring issue that our persona Tamika now owns it.

I was able to design an audio-less slide-type interaction that utilizes mobile-friendly gestures. I believe this will out-perform video... but I'll let Usability Testing prove that.